What is crowdfunding?

Piggy bank

Image: hjalmeida/thinkstock.co.uk

Get your project funded by your local community, by running a targeted online crowdfunding campaign.

Rather than asking one donor for a large investment, crowdfunding asks a large crowd of donors to each make a small contribution. This method of fundraising should be especially effective for schools, given that you have a ready-made network of people in your community – parents, governors, suppliers and business owners – who have a vested interest in seeing your project succeed!

How can FundEd help?

The benefits of a well-managed crowdfunding campaign go far beyond the extra funds in your bank. Crowdfunding helps raise awareness of your school's vision, opens doors to new opportunities and partnerships, and increases your support base for future appeals.

The FundEd team is working closely with the experts at the UK’s brand new crowdfunding platform specifically for state schools – DonateMySchool - to provide targeted guidance and advice. DonateMySchool enables schools to raise donations quickly and effectively, both on an ongoing basis or for a specific project. Unlike other platforms, it offers an all-inclusive 3% marketing fee without additional legal or bank fees.

DonateMySchool makes it easier than ever for schools to raise funds for a specific project by providing a suite of tools to help you spread the word, including a dedicated campaign page, easy social media sharing and even a bespoke campaign leaflet to print off and distribute. To help every school get started, DonateMySchool is offering three months free fundraising – so you can try them out for free. There is no charge to set up your campaign, and no obligation to accept funds until you are ready. It’s a a risk-free introduction to online fundraising. If you’re a registered charity, it can also collect Gift Aid on your behalf.

For STEM products, Rocket Fund offers a tailored crowdfunding platform to help school staff fundraise for the latest technology. It provides support through the whole process, from pitch creation all the way through to sourcing suppliers once you’ve hit your target.

To start fundraising, raising awareness of your school’s vision and increasing your support base for future appeals, try crowdfunding now with the help of our expert guidance. 

Our guides

We've created a guide to take you through every step of the crowdfunding journey:

We also have a range of case studies so that you can draw on the success of your peers, and advice on everything from building a support base to scheduling a campaign.

Advice from our experts

Lewis Clayton, Account Director at Hubbub told us: 'We would encourage schools to start off with a project that has the potential to engage a wide base of supporters. As crowdfunding puts your project in front of everyone, if it fails to achieve its target, it can do so publicly. If you think your project might be a challenge, do some offline fundraising before you go live. The litmus test for the viability of a project is whether you can name five people who you know would immediately pledge. Aim to get commitment from a number of people who will add their donation as soon as the project launches. Once you have some pledges, more will naturally follow.' 

Get in touch

If you'd like to discuss your project with the FundEd team, give us a call on 01342 821336 or email info@funded.org.uk.


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